How Powerful is Digital Marketing for Growing Your Contractor or Emergency Restoration Business?
Marketing is essential for businesses of all types, which includes contractors and emergency restoration businesses. With the rise of digital marketing, these types of businesses can take advantage of modern advertising and promotional strategies. In this blog post, we’ll discuss the power of digital marketing when it comes to growing and scaling your contractor or emergency restoration business.
Properly Designed and Optimized Website Design:
One of the key aspects of digital marketing is having a properly designed and optimized website. After all, it’s your online storefront. By applying the right SEO strategy, this can account for up to 70% of your new leads and customers. In other words, your website should be optimized for keywords and phrases that your potential customers use to find your services. If someone searches for an ‘emergency restoration company near me’ and your website is optimized for that exact keyword, chances are your website will appear on the first page of the search engine results pages. That is a huge win for generating new customers.
The Importance of Your Google Business Profile:
Another important aspect of digital marketing is claiming your Google Business Profile and optimizing it to rank in the top three of the map pack for major keywords. This placement can bring in 20-30% of new leads and customers. Your profile should include all of the pertinent information about your business, including your hours of operation, address, phone number, and website. This makes it easier for people to find your business and know what services you provide.
Digital Advertising:
Digital advertising can also be a powerful tool for generating leads quickly while waiting for your SEO strategy to work. Platforms like Google and Facebook offer various advertising options for businesses of all sizes and budgets. Digital advertising can allow you to target specific audiences based on various demographics, interests, and behaviors. By using the right targeting and ad copy, you can generate leads quickly and effectively.
Local SEO:
A final aspect of digital marketing to consider is local SEO. This is similar to traditional SEO, but it focuses on optimizing your website for local searches. This can include using locally-relevant keywords and phrases, getting local backlinks, and optimizing your Google Business Profile. By targeting the local audience, you can increase brand awareness and generate customer loyalty.
In conclusion, digital marketing is a powerful tool for contractors and emergency restoration businesses looking to grow and scale their business. By focusing on a properly designed and optimized website, claiming and optimizing your Google Business Profile, using digital advertising, and implementing local SEO strategies, you can generate new leads and customers for your business. If you haven't already, it's time to invest in digital marketing.
Marketing is essential for businesses of all types, which includes contractors and emergency restoration businesses. With the rise of digital marketing, these types of businesses can take advantage of modern advertising and promotional strategies. In this blog post, we’ll discuss the power of digital marketing when it comes to growing and scaling your contractor or…